McDonald’s
The repeatable system
Not the burger
The burger wasn’t the breakthrough. The system behind it was: the same experience in thousands of locations, run by people who never met the founder.
The most expensive moment in running a business
The More You Hold Your Business Together,
The Less It Can Grow
You know the moment.
It’s 9:40 p.m. Dinner went cold an hour ago. You’re still in the inbox.
A lead from this morning never got a reply. A new customer’s onboarding is stuck somewhere between three tools. The number you need lives in four different tabs, and none of them agree. Your team is waiting on you for the one answer only you have.
And you think: I didn’t start a business to become its switchboard operator.
(No team yet? Stay with me. The same trap shows up as the solo founder whose business stops the moment they go on vacation — and it’s the exact trap waiting inside your first hire.)
That’s not a fluke. That’s the mechanism.
You built this business on hustle. Hustle is a great way to start one. But hustle has a ceiling, and the ceiling is you. Every new customer, every new hire, every new tool adds one more thing that has to pass through your head before it gets done. The better you are at fixing things yourself, the more things get routed to you.
Busy is what it looks like when a business has no operating system.
That’s the Founder-as-Middleware Trap — and it’s only the first of five structural failures I find in almost every business. The other four are further down this page, and most businesses have all five.
But here’s the part that should make you feel better: it’s not your team. It’s not your market, discipline, hours, or software budget. And it’s definitely not you. It’s the architecture. Your business was grown. A Business OS is designed.
Grab My Seat — $97 →2 hours with me · permanent recording included
Rented tools keep you busy. An owned system sets you free.
One System That Runs
The Five Jobs You Already Have
A Business Operating System isn’t another app. It’s the single connected system that runs the five jobs every business has to do:
- 1
Capture
Every lead, from every source, lands in one place, instantly.
- 2
Convert
Follow-up, booking, and closing run on rules, not on memory.
- 3
Deliver
Onboarding and fulfillment happen the same way every time, no matter who’s on shift.
- 4
Retain
Reviews, renewals, referrals, and win-backs trigger themselves.
- 5
Command
One scoreboard tells you the truth about the business without a single spreadsheet export.
In a properly built OS, there are no heroics. The new lead gets a response in 60 seconds because the system responds. The follow-up goes out on day 2, day 5, and day 9 because the system sends it. The customer is onboarded without you. The scoreboard updates itself. You don’t manage it. You steer it.
A stack of tools asks you to remember. An operating system remembers for you. Where does a new lead go in its first 60 seconds? Who owns it? What happens if nobody touches it for three days? In most businesses those answers live in someone’s head — usually yours. In an OS, they live in the system.
That’s why “I’ll just handle it myself” isn’t really a work ethic. It’s a symptom — the sound of a business that has nowhere else to put the answer. Build the place, and the answer stops needing you.
And this is the part owners love most: it doesn’t turn your business into a cold, robotic factory. The system carries the repeatable 80%, so you and your team spend your time on the human 20% that customers actually remember.
One documented build: 46 ad accounts, seven connected sources, and a Monday report that used to be assembled by hand every week now builds itself. Same team, same ad spend, zero Monday exports.
From the same build: the agency’s source of truth used to be a stack of spreadsheets. The system now holds their logic, math and reporting rules — one place, no copy-paste between tabs.
Grab My Seat — $97 →2 hours with me · permanent recording included
Most people think software is a tool for running a business.
I believe the opposite.
The System Is The Business.
The product, the team, and the tools are just what you plug into it.
Sound backwards? Look at the companies that grew far past what any one founder could hold in their head:
Toyota
The production system
Not the car
The Toyota Production System became one of the most studied operating models in business history. The cars were the output. The system was the asset.
Amazon
The flywheel
Not the storefront
Behind the storefront is a flywheel: each part of the machine feeds the next, and the whole thing compounds without anyone pushing it.
Every business that scales past what a founder’s calendar can carry is running on a system underneath — something that does the routing, the reminding, the tracking, and the handing-off at scale, without you in the middle, while you sleep.
Home services or law firm. Clinic or agency. E-commerce brand, SaaS company, real estate team, multi-location operator — if it has customers, it has the same five jobs. Most owners just never designed the system that does them on purpose.
Your talent is the engine. The operating system is everything that lets the engine actually move the car. Right now you own a powerful engine sitting on a garage floor — and you keep blaming the engine.
Reserve My Seat — $97 →The 5 Structural Failures
I Find in Almost Every Business
I’ve worked with thousands of businesses — service companies, agencies, clinics, multi-location operators, software and e-commerce brands. These are the five failures I can diagnose in the first ten minutes. Most businesses have all five. You’ve already met the first one.
-
1
The Founder-as-Middleware Trap
You’re great at what you do, so everything routes through you: approvals, answers, handoffs, “quick questions.” It feels like leadership. It’s a bottleneck wearing a title. Every task that needs your brain to move is a task that stops when you do. There’s a specific audit that finds every one of them — and sorts each into automate, delegate, or keep.
-
2
The Duct-Tape Stack
A CRM, an email platform, a scheduler, a form tool, a chat widget, a payment processor, and a pile of automations someone set up in 2022 that nobody dares touch. Every tool does its job. None of them share a brain. So the real integration layer is a human — copying, pasting, and remembering. Tools aren’t a system. Connected tools with one set of rules and one source of truth are.
-
3
The Leaky Handoffs
Revenue rarely disappears at the sale. It disappears at the handoffs: lead to first reply, reply to booking, booking to close, close to onboarding, onboarding to renewal. Every handoff that depends on someone remembering will eventually be forgotten. Most businesses are spending a fortune filling a bucket they’ve never checked for holes.
-
4
The Invisible Scoreboard
How many leads came in this week? How fast did you respond? What’s your close rate, revenue per customer, and churn? If answering takes three logins and a guess, you’re steering by feel. You can’t improve what you can’t see, and you can’t delegate what you can’t measure. One source of truth changes every decision that comes after it.
-
5
Rented Ground
Your customer data, your workflows, and your logic live inside platforms you don’t control. One price hike, one policy change, one shutdown — and your “system” walks out the door. There’s a different way to build, and it’s the philosophy behind everything I teach: Built, Not Rented. Rent the commodity. Own the core. An owned system is an asset in your business. A pile of subscriptions is just a recurring bill.
One honest question: how many of the five did you just recognize in your own business?
That recognition is exactly what the workshop turns into a fix.
Grab My Seat — $97 →2 hours live · permanent recording included
“But I Already Have a CRM,
Zapier, and an AI Assistant…”
Some of you did everything right. You bought the software. You connected the apps. You added the automations, the dashboards, the AI. You did it correctly.
And the business still depends on you.
Here’s why, and it matters: tools are not architecture. Adding more of them without a design is like adding rooms to a house with no blueprint — each addition makes the next one harder, and eventually nobody can find their way around. Every new subscription adds another login, another data silo, another thing that can break quietly.
That’s also why setups that worked for years slowly rot. The business changed. The stack never got redesigned — it just got patched.
And that goes for the AI version too. Asking a chatbot to “automate my business” gets you a pile of disconnected tasks. AI is an incredible worker. But a worker with no system to plug into just creates faster chaos. The operating system is the part it can’t design for you.
The fix is almost never “one more tool.” It’s structural, and it’s findable.
Reserve My Seat — $97 →“I Don’t Want to Turn My Business
Into a Robot Factory.” Good. Neither Do I.
If you run a team, a practice, or a brand built on relationships, you’ve probably looked at automation and thought: I could never do that to my customers. It’s cold. It’s not us.
Good instinct. Don’t do that.
Bad automation is what happens when you automate before you design — robotic messages, wrong timing, customers slipping through the cracks. A Business OS works from the opposite direction: first decide what a great customer experience looks like, then build the system to deliver it the same way every time.
Consistency isn’t cold. Consistency is what care looks like at scale.
How a build starts: read-only first. Nothing writes to a live account until the loop has run clean and a person has checked it.
Grab My Seat — $97 →What’s One Leak
Actually Worth?
SAME TRAFFIC. SAME TEAM. SAME OFFER. ONLY THE SYSTEM CHANGES.
Illustrative difference, twelve months
+$360,000a year
Current: 10% → 20 customers/month → $60,000/mo
After: 15% → 30 customers/month → $90,000/mo
Illustrative example only — not a promise of results or earnings. Your results will vary. That is before counting the time: the hours returned to you every week once the system handles follow-up, onboarding, and reporting.
A business that runs on you is a job. A business that runs on a system is an asset. A business that runs on a system you own is freedom. Run your own numbers above, then ask the uncomfortable question: what is your current setup costing you every single month?
Grab My Seat — $97 →Is This Workshop
Actually For You?
Be honest. It’s built for one of three specific people.
Person 1
The Bottleneck Founder
Your business works, and it works because of you. You can’t take a real week off. Every answer routes through your head, and every month the pile gets higher. You’re done adding hours. You want to know what’s actually broken in the architecture.
Person 2
The Owner Buried in Tools
You’re paying for ten, fifteen, twenty subscriptions. Each one made sense when you bought it. Together they’re a maze — nothing talks to anything, nobody trusts the numbers, and you’re afraid to touch it. You want one system, designed on purpose, that you actually own.
Person 3
The Operator Growing Past One Brain
More locations, more team members, more customers — and results that vary depending on who’s working or which location you’re looking at. You need the business to run the same way without you standing over it.
If any of those is you, this is the most important $97 you’ll spend this year. If you don’t have customers or an offer yet — you’re still figuring out what you sell — this workshop will go over your head. Save your $97 and come back once something is selling. Honesty policy: we’d rather refund you now than disappoint you later.
Reserve My Seat — $97 →Inside the 2 Hours:
What You’ll Walk Away With
Everything in this workshop is about the system. No tool demos, no “shiny software” tangents, no hustle-culture filler.
01
The 5-Layer Business OS Blueprint
The one-page map of Capture, Convert, Deliver, Retain, and Command — and how to fill it in for your business during the workshop.
02
The Founder-Extraction Audit
The line-by-line test that finds every task depending on you, and sorts each into automate, delegate, or keep.
03
The Handoff Map
Trace a customer from first click to repeat purchase, mark every place the process depends on someone’s memory, and find your biggest leak first.
04
The Single Source of Truth
The short list of numbers your scoreboard must show, where each one should live, and how to stop reconciling spreadsheets for good.
05
The Build-vs-Rent Filter
A simple decision rule for what to keep renting, what to connect, and what to own. This is the Built, Not Rented principle in practice.
06
Where AI Belongs
Which jobs in your business are ideal for AI agents, which still need a human, and how to give an AI worker a real system to plug into.
07
The Rules Layer
How to write down “how we do things” so your team and your automations run the same playbook every time, even through turnover.
08
The First-Loop Rollout
The plan for shipping one working loop in 30 days, so you get a win before you attempt the whole build.
This isn’t a software demo or a sales pitch for a tool. It’s the design principles behind businesses that run without their founder in the middle — taught start to finish, so you can design (or redesign) yours on real architecture.
Grab My Seat — $97 →About your instructor
15 Years in the Room.
Now I Teach the Architecture.
15YEARS IN MARKETING
& BUSINESS
& BUSINESS
1,000sBUSINESSES
WORKED WITH
WORKED WITH
46AD ACCOUNTS
IN ONE DOCUMENTED BUILD
IN ONE DOCUMENTED BUILD
I’m Mikee, founder of Shattuck Software. For 15 years I’ve worked with thousands of businesses on one problem: getting customers in the door and getting the owner out of the middle. Somewhere along the way I stopped renting my business and started building it — custom AI automation systems, agentic tooling, and infrastructure that I own and run myself.
The highlights, in case we haven’t met:
- A 46-account Google Ads agency build: 46 accounts, seven connected sources, and zero Monday exports.
- Custom automation and agentic systems built for service businesses, agencies, and operators.
- Client work across the board: service businesses, agencies, clinics, e-commerce, SaaS and multi-location operators — the same five jobs every time.
And here’s the part that matters most for you: these frameworks aren’t theory. They come from building and running real systems for real businesses, and watching what holds up when the business grows, the team turns over, and the tools change.
Prefer references? Ask before you buy and we’ll point you at owners running these systems in their own businesses.
What it looks like when the system is actually built
One Build, Documented.
46 Accounts, Zero Exports.
No borrowed screenshots, no invented reviews. This is the build the workshop’s frameworks come from: an agency running 46 client Google Ads accounts, all of it on spreadsheets, moved onto one operating system.
Before
A stack of spreadsheets
Every account, budget and client note lived in sheets. The source of truth was copy-paste, and the weekly reporting ran on memory.
The build
46 accounts · 7 sources
Seven data feeds into one workspace: accounts, spend, budgets, client notes, calls and reporting in one place instead of six tabs.
After
0 Monday exports
The report assembles itself, and pacing problems that used to be found by hand get flagged by the system.
And it moves fast: you can map your first loop within 48 hours — and see the difference in the very next week of operations. This isn’t a course you’ll “get to someday.” It’s two hours you’ll use the same week.
One documented build, described from the work itself. It is not a testimonial and not a promise of results; verified client quotes can go here once there are real words, real numbers and written permission.
Grab My Seat — $97 →Here’s Everything
You Get For $97
The Custom Business OS Workshop — two hours with me, the full 5-Layer framework, and the reference material to keep designing after the call.
- The Custom Business OS Workshop2 hours with me ·
- The Full Pre-Built Business Growth OS43 files, self-hosted — leads, pipeline, tasks, approvals, reports, automations and system health. Yours to keep.
- Permanent recording accessfull HD replay, yours to keep, delivered within 24 hours
- The Interactive Blueprint Boardevery layer, audit and diagnostic question on its own card
- The 5-Layer BlueprintCapture, Convert, Deliver, Retain, Command
- The Founder-Extraction Auditevery task that depends on you, sorted
- The Handoff Map + Single Source of Truthfind the biggest leak and fix the scoreboard
- The Build-vs-Rent Filterkeep, connect, or own — decided on paper
- The First-Loop Rolloutone working loop shipped in 30 days
- The 30-Day Blueprint Guaranteeapply one part, or get every penny back
Your investment
$97once
Secure checkout. PayPal emails your receipt; your workshop files unlock right here.
Includes the full pre-built Growth OS — 43 files, self-hosted, yours to keep — plus the two live hours that fit it to your business.
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Order — — your seat in the Custom Business OS Workshop is held for . PayPal emails the receipt; the workshop files download right here.
Download your workshop files →PayPal handles payment · session Mondays, 11:00 a.m. ET
The 30-Day Blueprint Guarantee. Apply just one part of the blueprint within 30 days: map one handoff, automate one follow-up, or reclaim one recurring task. If you can’t point to a measurable improvement, email [email protected] — one sentence, no forms — and we’ll refund every penny. You keep the recording and the blueprint board.
Grab My Ticket Now — $97 →One seat · two hours live · recording and the blueprint board included
★ Real Talk On Why It’s Only $97 ★
I could charge far more for this and it would still be among the highest-ROI things you do this quarter. I’m not, because the workshop is how I meet owners who want the system built for them — that’s the done-for-you work we do. If you’re a DIYer, that’s completely fine: the workshop gives you everything you need to build it yourself.
This is the only place I teach this material publicly. $97 is the cheapest you’ll ever access it.
If you decide you want it built for you, that conversation happens after the workshop — not instead of it.
Quick Answers
Before You Grab Your Seat
What exactly is the pre-built Growth OS?
It is the self-hosted app behind the 46-account build: lead capture, pipeline, tasks, approvals, reports, automations and system health, in one archive — 43 files, Python 3 and SQLite only, with install and customize guides. It ships as version 1.0.0, it runs on your own server, and it is yours to keep. The workshop is where we fit it to your business; installing it is a documented command in the guide, not a development project.
What if I can’t attend?
You’ll get the full recording and the interactive blueprint board, so you can work through it on your own schedule.
I’ve bought automation courses and templates before. They didn’t work. Why would this?
Templates copy someone else’s setup. This teaches the design principles underneath, so you can build a system that fits your business and keep adapting it as you grow.
I’m not technical. Is this for me?
Yes. The workshop is about designing the system — what should happen, in what order, owned by whom. You don’t need to write code. Once the design is right, building it (yourself, with your team, or with us) is the easy part.
I don’t have a team or many tools yet. Is this for me?
That’s actually the best time. It’s far easier to build the right system first than to untangle a wrong one later — as long as you already have an offer and customers.
Do I have to throw out the tools I already use?
No. The Build-vs-Rent Filter shows you what to keep, what to connect, and what’s worth owning outright.
Does this work for my industry or business size?
Every business has the same five jobs: Capture, Convert, Deliver, Retain, Command. The details change. The architecture doesn’t. Service businesses, agencies, clinics, e-commerce, SaaS, real estate teams, and multi-location operators have all run this framework.
Is the guarantee really honor-system?
Yes. Apply one part of the blueprint, and if you can’t point to a measurable improvement, send one sentence and you’re refunded.
What’s the catch?
No catch. Some attendees decide they’d rather have us build it for them, and that’s optional. Everything you need to do it yourself is in the workshop.
Stop Collecting Tools.
Start Building a Business That Runs.
The next quarter in your business will go one of two ways. More tabs, more tools, more late nights in the inbox — or a system that quietly does the routing, reminding, and tracking while you do the work only you can do. Every month you wait costs you the same money it cost you last month.
For $97 and two hours, I’ll show you the five failures to fix and the architecture to fix them — the same Built, Not Rented approach I use to build and run systems for real businesses.
Worst case? You apply one part of the blueprint, nothing improves, you email us, you get your $97 back, and you keep everything — including your current setup, right where you left it.
Your worst case is a refund and a free recording. Your best case is the calculator above.
Grab My Seat — $97 →Permanent recording + interactive blueprint board + 30-day keep-everything guarantee
See you at the workshop.
— Mikee